Paid Media Specialist

Are you a data-driven digital marketer who thrives on turning strategy into action and action into results? At Revant Optics, we’re looking for a Paid Media Specialist to help shape the future of our performance marketing efforts. This is your chance to own multi-channel campaigns across platforms driving measurable growth for a mission-driven brand at the intersection of eCommerce, innovation, and sustainability. You'll join a collaborative and forward-thinking team committed to excellence, creativity, and continuous improvement. If you’re ready to make an impact with a company revolutionizing the eyewear industry, we’d love to hear from you.
 

Revant offers a competitive compensation package including:

• Base salary or hourly pay range, $66,000 - $71,000 (dependent upon experience)
• Eligible for the company bonus program
• Health, dental and vision benefits
• 401k with 4% company matching
• 3 weeks Paid Time Off per year
• Monthly parking pass or monthly TriMet pass reimbursement
• 10 company paid holidays per year
• 16 hours of volunteer time off per year
• $500 charitable donation match

About Revant

Revant is the largest and fastest-growing direct-to-consumer replacement lens company on the planet.  We are dedicated to creating the most sustainable vision brand in the world by keeping eyewear in play.  We are committed to evolving the eyewear industry with innovative and sustainable optical manufacturing processes and products designed to provide the best visual experience possible.  Our dedication to making better products in a better way, and providing stellar consumer experiences, is fueled by the belief that the vision industry needs to focus less on flash and more on thoughtfulness.

Revant is committed to the principles of inclusion, diversity, and equity. We create community and build trust by fostering a culturally attentive organization. We reach out to diverse candidates who will contribute a range of perspectives, experiences, skills and ideas to how we work, our programs and our services to best serve, reach and reflect the rich diversity of the customers we serve.

Revant Values

Initiative 

Empathy 

Focus

Trust

Essential Functions

Paid Media Campaign Strategy and Execution

• Strategize and execute paid media campaigns across search, social, display, and video channels (including Google Ads, Microsoft Ads, Meta Ads, TikTok Ads, Amazon Ads, and others).
• Develop and implement paid media strategies that align with overall marketing goals and objectives.
• Identify new opportunities to improve marketing media mix, targeting strategy, and budget allocation between platforms.
• Closely monitor monthly media spend pacing and support forecasting efforts through data-backed recommendations.

Campaign Optimization

• Proactively monitor and analyze campaign performance using key metrics such as ROAS, CPA, CTR, and conversion rates.
• Implement optimization strategies based on data insights to maximize campaign performance.
• Conduct A/B testing of ad creatives, ad copy, and landing pages to identify opportunities for improvement.
• Maintain, troubleshoot, and optimize product feeds in Google Merchant Center, ensuring data accuracy and compliance.

Collaboration and Content Development

• Work closely with in-house and contract creative partners to plan, produce, and test new ad content.
• Collaborate with the E-Commerce team to plan and execute A/B tests for landing pages on the website.

Data Analysis & Reporting

• Extract and interpret data from platforms such as GA4, Looker Studio, Tableau, and other eCommerce tools to provide actionable insights.
• Conduct competitive analysis and market research to stay ahead of industry trends and refine strategies.
• Own paid media reporting, surfacing trends, actionable insights, and performance deep dives across platforms.

Education and Experience 

• Bachelor’s degree in Marketing, Business, or a related field.
•  3+ years of experience directly managing PPC/SEM campaigns
• Strong expertise in paid media platforms, including Google Ads, Microsoft Ads, Meta Ads, and TikTok Ads (Amazon Ads experience is a plus)
• Minimum of 2 years of experience in conducting A/B tests across multiple platforms
• Certifications in Google Ads and Google Analytics are highly preferred.
• Proven experience in eCommerce advertising, with a focus on driving revenue growth.
• Proficiency in tools such as SEMRush, GA4, and Asana or other project management platforms.

Competencies

• Proficient in using digital marketing tools and platforms, including Google Analytics (Klaviyo experience is a plus, for leveraging customer lists cross-platform)
• Proficient in Google Merchant Center and feed management/optimization
• Analytical mindset with the ability to interpret complex data and deliver actionable recommendations
• Experience in conducting A/B tests across multiple platforms
• Strong collaboration and communication skills to work effectively with creative and technical teams (Asana experience is a plus)
• Familiarity with eCommerce platforms, particularly Shopify (preferred)

Intangibles

• Ability to think strategically while maintaining attention to detail in execution.
• Strong alignment with company values, including initiative, empathy, focus, and trust.
• Continuously seek opportunities to improve processes and marketing effectiveness.

Work Environment - Hybrid (Tuesdays and Wednesdays in office)

While working remotely, you will need a quiet space that you can use to allow you to be present and focused during work hours.  In addition to two days in the office per week, your position may require you to be physically in the office more often when projects or in person meetings are required. 

When working at the office, we operate under Good Manufacturing Practices which may at times require wearing safety glasses and closed toe shoes.  This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:

• Ability to lift and carry up to 25 lbs. 
• Proficiency with office equipment and computers
• While performing the duties of this job, the employee is regularly required to talk or hear.
• The employee is frequently required to stand; walk; use hands to handle or feel; and reach with hands and arms.
• Some office-related tasks may require moving around the office, reaching for files, or accessing equipment, necessitating mobility and flexibility.

Travel

No travel is expected for this position.

AAP/EEO Statement

It is the policy of Revant Optics to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Revant Optics will provide reasonable accommodations for qualified individuals with disabilities.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.