Director of Marketing

Summary

Join Revant’s Leadership Team as our next Director of Marketing and help shape the future of an ambitious, mission-driven brand. Reporting directly to our General Manager, Cody Schmitz, you will lead a skilled marketing team to elevate our replacement lens business, expand the reach of Revant Sunglasses, and deepen our connection with people who want to keep their favorite frames in play. This role is your chance to turn the powerful product story developed by our Founder and CEO, Jason Bolt, into broader awareness and real impact by reducing plastic waste and helping customers extend the life of their eyewear. You will also help continue to guide the next chapter of Revant’s evolution as we continue to design our own frames, intentionally crafted with bio-based plastics and a deep commitment to sustainability. This is a high-visibility leadership role where brand building, smart growth, and purpose all come together.

This role currently manages the Senior Digital Marketing Manager and Social Media Manager, with indirect oversight of Graphic Design. This role will also be responsible for managing agency relationships that augment and interact with the in-house Marketing team. 

Essential Functions

Leadership, Strategy & Budget

• Develop and lead Revant’s holistic growth marketing strategy across brand, performance, lifecycle, and retention, ensuring alignment with company goals and consumer trends
• Create and manage the marketing budget to maximize efficiency, traffic generation, and ROI across channels and campaigns
• Establish and Communicate clear KPIs across all marketing initiatives that guide team success, inform strategic decisions, and continuously optimize team efforts.
• Recruit, develop, and lead a high-performing team across brand, performance, and content functions—setting clear goals, roles, and development paths.
• Oversees external agency partnerships to optimize performance and ensure alignment with budget.
• Leads development of annual revenue forecasts and projections for new product launches

Brand & Content

• Own brand positioning and messaging, acting as the steward of Revant’s voice, tone, and visual identity across all customer touchpoints.
• Translate customer and market research into actionable insights, internalizing target personas to guide messaging, creative, and campaign decisions.
• Provides strategic oversight and direction for content initiatives, partnering closely with the Content & Social Media Manager and external creators to ensure cohesive, on-brand asset development.

GTM, Channel Execution & Retention

• Lead go-to-market planning for product launches and seasonal campaigns, partnering cross-functionally with Product, Ecommerce, Creative, and CX teams.
• Oversee full-funnel execution across paid, owned, and earned channels—including email, content, social, influencer, PR, and affiliate.
• Shape and maintain the promotional calendar, ensuring strategic timing, cohesive messaging, and seamless execution across channels.
• Drive customer loyalty and retention through collaboration with Lifecycle and CX partners, leveraging data to increase lifetime value.

Education & Experience

• Bachelor’s degree in Marketing, Business, or a related field; or equivalent experience
• 10+ years of progressive marketing experience, ideally in DTC and ecommerce
• Proven success leading awareness driving initiatives across paid, organic, influencer, and content driven channels
• Demonstrated ability to lead and scale high-performing teams
• Familiarity with brand development, customer segmentation, and retention strategies
• Track record of launching new products and scaling omni-channel campaigns
• Experience working cross-functionally with Product, Ecommerce, and Customer Experience
• Strong background in agency/vendor management and contract negotiation
• Experience in budgeting, forecasting, and marketing spend optimization
• Demonstrated success in customer acquisition and retention with measurable impact
• Experience identifying and opening new revenue channels

Competencies

• Strategic thinking with ability to convert goals into action
• Deep knowledge of the full marketing funnel and channel-specific strategies
• Proficient in GA4, Excel, and other data visualization and analytics tools
• Skilled in attribution modeling and media mix optimization
• Excellent budget management and resource planning capabilities
• Strong leadership and coaching skills, with ability to build trust and accountability
• Experience in brand positioning, creative direction, and content strategy
• High-level project management, organization, and prioritization skills
• Strong communicator with executive presence and ability to influence across levels
• Analytical and creative thinker, with the ability to drive both performance and brand growth

Revant offers a competitive compensation package including:

• Base salary range of $125,000 - $135,000 per year (dependent upon experience)
• Eligible for the company bonus program
• Health, dental and vision benefits (premiums covered by Revant at 80% for employees and 30% for Dependents)
• 401k with 4% company matching
• 3 weeks Paid Time Off per year
• Monthly parking pass or monthly TriMet pass reimbursement
• Onsite bike storage
• 10 company paid holidays per year
• 16 hours of volunteer time off per year
• $500 charitable donation match

About Revant

Revant is the largest and fastest-growing direct-to-consumer replacement lens company on the planet.  We are dedicated to creating the most sustainable vision brand in the world by keeping eyewear in play.  We are committed to evolving the eyewear industry with innovative and sustainable optical manufacturing processes and products designed to provide the best visual experience possible.  Our dedication to making better products in a better way, and providing stellar consumer experiences, is fueled by the belief that the vision industry needs to focus less on flash and more on thoughtfulness.

Revant is committed to the principles of inclusion, diversity, and equity. We create community and build trust by fostering a culturally attentive organization. We reach out to diverse candidates who will contribute a range of perspectives, experiences, skills and ideas to how we work, our programs and our services to best serve, reach and reflect the rich diversity of the customers we serve.

Revant Values

Initiative 

Empathy 

Focus

Trust

Work Environment – Hybrid (Tuesdays and Wednesdays in office)

While working remotely, you’ll need a dedicated, distraction-free space to remain present and productive. In addition to two standard in-office days per week, additional in-office time may be required for key meetings or collaborative projects.

When onsite at our office in the Pearl, employees are expected to comply with Good Manufacturing Practices, which may require wearing safety glasses and closed-toe shoes in designated areas.

Physical Demands

• Ability to lift and carry up to 25 lbs. for occasional office-related tasks
• Frequent use of computer and office equipment (keyboard, monitor, phone)
• Occasional movement around the office, including reaching for supplies or equipment
• Manual dexterity for handling paperwork and operating standard office tools

Travel

Potential for 2–3 weeks of travel per year for conferences, vendor meetings, or strategic planning.

AAP/EEO Statement

It is the policy of Revant Optics to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Revant Optics will provide reasonable accommodations for qualified individuals with disabilities.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.